How to Use Pinterest Marketing for Interior Designers
In this blog, I am going to share how Pinterest Marketing can help Interior Designers grow brand awareness, showcase their work and increase sales.
Let’s start with the basics: Pinterest is a Visual Search and Discovery platform (aka visual search engine vs. typical social media). It is a place where users go to research their next project, to be inspired, and to plan their next purchase.
Pinterest is the perfect platform for interior designers to showcase their creativity, connect with Pinterest’s very large user base (over 400 million active users a month), and inspire potential customers with their work and products.
With its visual focus, Pinterest offers many opportunities for interior designers looking to expand their marketing strategies. In this blog post, I will share the why, how, and essential features of Pinterest for interior designers, and guide you towards Pinterest marketing success.
How Do Interior Designers Use Pinterest Marketing?
Pinterest offers designers quite a few incentives to start using it as part of their marketing strategy.
Showcase Work and Portfolio
Interior Designers can showcase their portfolio to inspire current and potential clients. Pinterest provides a visually stunning online space for interior designers to curate and display their portfolios. By creating Pinterest boards that highlight their design style, color palettes, and room transformations, designers can inspire potential clients and foster trust in their expertise. Typically, designers are gathering lovely images of their projects. Use these images to showcase your work on this highly visual platform.
Grow Brand Awareness
As I stated above, Pinterest offers creators the opportunity to reach a wide audience of potential clients. With over 400 million monthly active users, Pinterest has a large number of users who are actively seeking home decor inspiration. (Home Design and Decor or a top search topic on Pinterest). By strategically promoting their work on Pinterest, interior designers can tap into this captive audience and increase their visibility, leading to potential clients, future projects, and sales of products if the designer has an e-commerce store.
Share Blog Content
Free blog content offering interior design tips and other inspirational home decor ideas is a great way to use Pinterest to help grow brand awareness and drive more traffic to your website. Most Pinterest users are going to Pinterest to find an answer to a question, to plan a future project, or find a product to purchase. When you offer tips in a blog, you are inviting a new audience to get to know and trust you. Consistently pinning to your blog content will help increase website traffic.
More Traffic to Website
Many Interior Designers and other creators who use Pinterest Marketing as part of their overall marketing Strategy report that Pinterest is a top driver (if not THE top driver) of traffic to their websites. By using great graphics, detailed keyword research, and sharing relevant content, Interior Designers find Pinterest can send more traffic to their website than many other traffic sources.
Collaborate with Clients
Many designers use a secret Pinterest board to gather ideas with clients. Simply set up a board for a client or project and share it so you can both add pins that are inspirational for the project. This is a great way to understand a client’s style and desires for your work together.
Stay on Top of the Latest Design Trends and Content Ideas
Pinterest is a great place for designers to stay up to date on the latest design trends and popular decor ideas. Pinterest is an incredible source of design inspiration. By following along with other interior designers, staying up to date with current design publications, and relevant home decor boards, designers can stay ahead on top of the latest information and fresh ideas in their industry. They can also stay abreast of what users are searching for. This can help inform the interior designer’s content creation. Pinterest’s Trends tool is an easy way to watch as trends develop. For more on the trends tool, visit THIS BLOG.
Grow An Email List
If you communicate with a list of email subscribers, Pinterest can help you grow that list so you reach a greater audience. By using invitations on Pins to learn more from a blog post or offering an opt-in/freebie, Interior Designers are able to easily grow their email list and nurture those potential customers into a future sale.
E-Commerce or LTK
If a designer has an e-commerce shop or sells products as an influencer via LTK (Like to Know It), Pinterest is a place to showcase those items and then link to the shop for purchase. I offer quite a few blogs here on my website about getting your e-commerce shop set up on Pinterest as well.
Tips for Interior Designers To Achieve Pinterest Marketing Success. Getting Started on Pinterest:
Pinterest SEO
As a Search Engine, SEO and Keyword use are critical for success on Pinterest. The first step in a successful Pinterest Strategy is to research keywords that are relevant for your brand.
Profile and Boards
To increase discoverability on the platform, interior designers should optimize their profile and board titles and descriptions to include their relevant keywords. This will improve their visibility in search results and increase the chances of attracting the right audience.
Pinterest Account Curation
When building your Pinterest Account, you want to curate an account with your ideal customer in mind. What will they want to see, what will they be searching for, and what type of content will appeal to them?
Beyond showcasing their own work, interior designers should curate a diverse range of content from across the web. This can include inspirational images, DIY projects, design tips, and home decor trends. By offering a comprehensive collection of ideas, designers can position themselves as authorities in the field. Build those boards and that content.
Organizing Boards by Style, Room Type, or Theme will allow for a seamless browsing experience for viewers/searchers. Interior designers should organize their boards by categories such as design styles (e.g., modern, rustic, classic), room types (e.g., living room, kitchen, bedroom), or specific home decor themes (e.g., coastal, Scandinavian). This enables users to easily navigate and find inspiration tailored to their style.
Pinning
Consistent pinning of high-quality, visually captivating (scroll-stopping) content is important for maintaining an engaging Pinterest presence. Interior designers should strive to provide a steady feed of fresh and inspiring pins that resonate with their target audience.
Fresh Content
To enhance your pinning success, I recommend creating regular fresh content on your website. Creating inspiring blogs, podcast content or videos that will introduce your brand to a new audience are very helpful for Pinterest marketing success. Pinterest prefers fresh, new URLs and content.
Respond to Comments
Interior designers should respond to comments and answer questions from their audience. While engagement isn’t as big a factor on Pinterest as other social media, you will find your viewers will ask questions. By nurturing relationships, designers can cultivate brand awareness and loyalty.
Monitor Analytics to Inform Your Strategy
Regularly monitoring Pinterest analytics is important for understanding what works and what doesn't. Interior designers should analyze metrics such as outbound clicks, saves, and audience demographics to refine their strategies, optimize content, and make data-driven decisions.
Conclusion
Pinterest is a valuable tool for interior designers seeking to showcase their work, inspire clients, and grow brand awareness in the competitive world of home decor. By utilizing the platform's visual appeal, strategic features, and opportunities to meet a new audience, designers can harness the power of Pinterest marketing to expand their reach, attract clients, and stay on top of design trends.
For more about Pinterest Marketing for Interior Designers, read THIS CASE STUDY about our work with one designer.
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