The Pinterest Trends Tool Helps E-Commerce Brands Research Keywords and Plan Content
In this blog we are sharing how the expanded Trends tool is helping content creators, including E-Commerce Brands, not only research keywords but also plan content. Pinners are planners and knowing what will trend, and when it will trend, helps e-commerce brands plan ahead for their content creation, product features and promotions, and advertising campaigns. This is helpful for businesses that want to stay ahead of the curve and create content that is likely to be engaged with by consumers.
What is the Pinterest Trends tool?
The Pinterest Trends tool is a keyword research tool that helps you see what people are searching for, the words and phrases they are using in their searches, and when they are searching for it. It is a great way to track trends throughout the year and is an easy-to-use resource when planning content.
The Trends Tool allows creators and e-Commerce marketers to research popular terms and see how they trend over time. This can help inform sellers when to create content around their products or topics throughout the year based on when specific searches are trending.
To use the trends tool, you simply open the tool on Pinterest under Analytics in the menu bar.
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Who is the Pinterest Trends Tool for?
The Pinterest Trends tool is an easy-to-use resource for creators and e-commerce brands. It can be used to find keywords for your business and plan content around trending topics. Brands are using it to research content topics, popular product offerings, and when their offers will trend. It is a great tool for anyone creating content or selling products online.
Using the Pinterest Trends Tool as a tool for analyzing trends makes sense for e-commerce brands. The tool provides data that shares typical Pinterest user behavior, so it is a terrific tool for brands who use Pinterest to market their business. The tool can be helpful in discovering trends across a wide range of e-commerce niches and brands can use the data to plan their marketing strategy by understanding how their target audience searches and finds things on Pinterest.
What are the benefits of using the Pinterest Trends tool?
The Pinterest Trends Tool can help brands understand what people are pinning and why.
Not only can you see popular terms and phrases, but Pinterest also shares the top pins for the search term. These pins can give you a good idea of what is popular in search. When researching these pins, take notice of the style, colors, and text used on the pins. This is great information to use when creating your own content.
The Pinterest Trends Tool can also help e-commerce brands determine a content plan.
The Pinterest Trends tool can help you determine when to create content, based on search trends. The tool shows you a full year of data, so you can plan ahead for content creation and publishing schedules. By seeing how a topic has trended over the course of a year, you can better determine when it will start trending and when it will peak in popularity.
We know that Pinterest takes some time to index your pins, so knowing when topics start to trend, you will be able to start creating content and pins ahead of the trend so that your content is available in search results at the peak of the trend.
Since Pinners are planners, you want to be sure to have your content ready when they start planning.
The Trends Tool can also help e-commerce brands create Pins relevant to their products.
E-Commerce Shops can use the Pinterest Trends tool to research what products people are searching for and create content for their products related to those popular trends. The Pinterest Trends Tool can help brands create informative Pins relevant to their products. By knowing the trends for popular search terms for their products, they can create pins for those products to meet popular search times.
Remember, you can tag products within standard Pins, too. Pinners are very likely to shop via optimized lifestyle images with product tags (vs a basic Product Pins). So as you create blog posts and lifestyle pins for products, be sure to add the product tag.
The Pinterest Trends Tool will help you write SEO-optimized Profile Descriptions, Pin Titles and Descriptions, and Board Titles and Descriptions.
The Pinterest Trends tool can be used to help you write SEO-optimized, keyword-rich pin titles, and pin descriptions, Pinterest Profile descriptions and Board Titles and Descriptions. These are all places we want to include our keywords so the trends tool is a great place to research your keywords and find out what people are searching for on Pinterest, and what topics are trending. This information can help you choose the right keywords to use for your Pinterest Marketing, and plan your content around popular topics so that you show up in searches for what you offer.
The Features of the Pinterest Trends Tool
Pinterest has expanded the features offered in the Trends Tool (see below at What’s New). The tool has been an easy-to-use and informative resource for keyword research for the past few years but the newly expanded tool allows users to gain even deeper insights into how Pinterest Users (potential customers) are using Pinterest to plan and discover new things. These expanded features give creators and e-commerce brands even more details around keywords and trending topics for their content planning.
The Basics
The Pinterest Trends Tool is free and easy to use: It is a great free resource for content creators and e-commerce business.
The tool can help you find trending topics: As stated above, the Pinterest Trends tool can help you find trending topics that are important to your e-commerce business. Learn what topics your audience is interested in and create content around that.
The Pinterest Trends Tool is a helpful marketing tool for E-Commerce brands on Pinterest: The tool provides data that helps brands understand Pinterest user behavior. This helps inform brands how their ideal customer will behave so that they can create products and content to reach those Pinterest Users.
It can help you discover trends across a wide range of industries: The tool can be helpful in discovering trends across many niches. We are able to use the Trends tool for brands of all kinds including home decor, weddings, gardening, marketing, journaling, food, etc. The possibilities are endless.
Uses trending topics to help you plan your pins: When you use the tool, you can see the exact pins that fall under that search term or phrase. Use these trending pins to help create and plan your own pins. Knowing the style and keywords that are working on Pinterest will help your pins show up for more people.
What’s New on the Trends Tool?
The tool is now available in 18 Regions (vs. 3 when it was rolled out).
Trending topics in your region for last 30 days. You can see a visual of exactly what has been trending where you are for the last 30 days and the exact terms used in searches.
Expanded filter options for trends including trend type (growing trends, top monthly trends, top yearly trends, seasonal), date, keywords, interests and demographics. These expanded filters give users so much information about their topics. Find the best keywords, the most popular search terms and when they will start to trend. This is an incredible amount of information we can use as we plan products and content.
Trends Your Audience Loves shows you what your specific audience is searching for. This is the perfect place for e-commerce brands to research content ideas for their products. Learn what your current audience is looking for on Pinterest and create content that will help them find you in their searches.
We love these new features of the Pinterest Trends Tool. They allow e-commerce brands to view and predict trends, what users engage with, and how their future (and holiday) content will stack up. The Trends Tool is also a great place to plan not only content, but your next advertising campaign.
How to Use the Trends Tool for Content Planning- a Planning Guide for E-Comm Brands
As we have said, Pinners are planners. As an e-commerce brand, knowing what your ideal customer are looking for, and will be looking for is critical to showing up in their searches. We love the Pinterest Trends tool to help us plan our content and create goals for the coming month, quarter and year.
Timing
When using the Trends Tool using the features described above, be sure to pay attention to the dips and peaks on the graph that Pinterest provides. This tells you when trends and search terms are down, and also predicts when the trend will start growing. Since we know it can take anywhere from 30-90 days for Pinterest to index our pins (for them to show up in search), we want to start pinning at the beginning of that search trend, or, the beginning or the growing trend.
Goal Setting
It is important to have goals while creating any marketing strategy for your online shop. Using the Pinterest Trends Tool can help you create goals and strategies for brand awareness and reaching new audiences and your idea customer. Knowing relevant search terms and trends will help you to experiment with keywords and content to help grab the attention of searchers.
Keep your ideal customer in mind when doing your research on the Trends Tool. What are they thinking, what are they planning and how will they find it. The trends tool can help you meet your goal of identifying the types of content, keywords and phrases needed to reach that ideal customer.
Topics
Pinterest does a nice job of predicting upcoming trends. If you do your research on the Trends Tool using search terms associated with your brand and products, e-commerce brands can determine what content will most likely resonate with their audience at a particular time. Use this information to help you plan the topics you will pin about throughout the year. For example, if you sell a product related to the holidays, you would want to search to see when that trend starts. It is likely some time at the end of the summer. This is when you want to start pinning content about that product.
Types of Content
Once you have determined the topic and products to promote during a certain time of year, you can decide what types of content will work best for your brand. Remember that as an e-commerce brand, it is great if you can pin product pins but also content related to your products. Think gift guides, how to guides, round ups, etc.
Pinterest Ad Campaigns
Since the Trends Tool really is meant for use by advertisers and for planning ads, it’s important to point out that yes, this is a great place to research and plan your Pinterest ads.
Conclusion
We find the trends tool to be one of the most important resources we use when optimizing Pinterest accounts and creating optimized Pins. We also use it to help plan content (like blogs, idea pins, podcasts, YouTube videos), and to understand trending topics to ensure our strategy includes trends that our ideal customers will be searching for.
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