How Interior Designers Porche & Co. Boosted Website Traffic from Pinterest 2,757%

Introduction

In this case study, we will be sharing the Pinterest success story of Porche & Co., an interior design company that partnered with Cathy Heflin, LLC for Pinterest marketing services. We will provide an overview of the results achieved during our ongoing partnership, including a 2,757% increase in website traffic from Pinterest, as well as an interview with Porche & Co. founder, Emily Porche.

As a result of Pinterest Management with Cathy Heflin, LLC, Porche & Co. has experienced:

2,757% increase in website visits from Pinterest (clicked a pin to go to the website)
1,465% more views on Pinterest (eyes on content/pins)
1,754% more Pin Clicks (viewers stopping their scroll for a closer look)
1,404% more Saves of Pins (viewers saved for inspiration or to shop later)
Keep reading for Emily’s outline of overall successes.

Cathy Heflin, LLC provides organic Pinterest Marketing services for Porche & Co. Paid ads have not been used to produce the results demonstrated in this case study. Porche & Co. publishes new blog content each week which enables us to consistently add fresh, relevant pins to Pinterest. Pinterest is a long-game marketing platform and results like these come from a long-term strategy.

Background

Porche & Co. is an interior design company that specializes in creating personalized, timeless spaces that reflect their clients' styles and personalities. They offer Modern Classic Transitional virtual interior design services (mid-high end) and have designed over 1,200 spaces virtually across the US! They aim to inspire people to achieve the renowned modern classic Porche & Co. look for themselves through an informative blog, Instagram content, Pinterest, and Like to Know It (LTK).

In 2017, Porche & Co. Founder Emily Porche’s family purchased a 1970s split-level ranch home in their dream neighborhood. They moved right in and began extensive renovations to make it their own. Home Design and Interior Decorating quickly became Emily’s passion. She wanted to help others create spaces they adored just like she did. In 2019 Emily launched her e-design company, Porche & Co. The team at Porche & Co. is now affordably helping people across the United States turn their houses into their dream homes.

Challenge

Porche & Co. founder Emily Porche recognized the potential of Pinterest as a platform to showcase their work and attract new clients. However, they didn’t have the time and expertise to effectively manage their Pinterest account and maximize their results on the platform.

Q: Where did you first hear about Cathy Heflin’s Pinterest Marketing agency?

Emily: We found Cathy’s agency on Social Media. After following her for a while, we connected when Porche & Co. was seeking support for Pinterest Marketing.

Q: What about Cathy’s agency services led Porche & Co. to hire Cathy to help you with Pinterest Marketing?

Emily: I tried for years to crack Pinterest on my own and never could. I didn't have the time or knowledge and my only regret was not hiring Cathy sooner!

Q: What challenges/pain points or missed opportunities were you having that led to hiring someone to help with your Pinterest Marketing?

Emily: Being in the home vertical which is driven by imagery, I knew that Pinterest was the next platform I needed to focus on to expand and reach new clients. I didn't have the time or knowledge and was so lucky to have found Cathy!

Q: Why/how did the challenge of limited reach on Pinterest have a significant impact on your business?

Emily: My reach is limited on social media (Instagram, Facebook, TikTok), so expanding to Pinterest would bring a whole new level of reach that we did not have before.

Q: What were your goals when you decided to partner with Cathy Heflin, LLC for Pinterest marketing services?

Emily: I wanted to grow Brand Awareness, increase our firm’s virtual interior design clients, and wanted to drive more traffic to our blog and LTK.

Q: How has Cathy Heflin, LLC helped you achieve those goals?

Emily: I am blown away by the results. After one year, Cathy has taken my account from around 200K views a month to over 3 million views a month. Our followers are growing by the thousands. We have new leads and clients daily for our Virtual Interior Design services, our website and blog traffic has increased, newsletter signups continue to increase and our LTK sales and followers are also increasing as a result!

Q: What has your overall experience been working with Cathy? What have been some of the key benefits of working with Cathy Heflin, LLC on your Pinterest marketing?

Emily: Cathy is a GEM! She is a true Pinterest mastermind. She absolutely loves her job and it shows. She is so excited to tell us what she is working on behind the scenes every time we talk to her. She is innovative and a doer. She takes our content and formats it perfectly for Pinterest to ensure the best performance. I was nervous about the leg work that may be required on my end when I first hired Cathy, but there has been virtually none. She is a huge timesaver and incredible at what she does.

Q: What would you say to other people considering working with Cathy Heflin, LLC?

Emily: Hire Cathy yesterday! Seriously! Your Pinterest analytics will take off and you will wish you hired her sooner. Instagram and Facebook reach are steadily declining whereas Pinterest is only growing. Every business, no matter how big or small needs a brand presence on Pinterest. Cathy is so knowledgeable and her boutique personal services will take your reach to the next level on the platform! You will love working with her and look forward to your calls with her every time!

Specific Results

Cathy Heflin, LLC worked closely with Porche & Co. to develop a customized Pinterest marketing plan that would help them achieve their goals. The following outlines some of the overall results we have achieved to date.

Website Visits from Pinterest Increased 2,757%

The results achieved by Porche & Co. with Cathy Heflin, LLC's Pinterest marketing strategy are exciting. Going from 700 to 20,000 website visits per month from Pinterest is a significant increase that demonstrates the power of a well-executed Pinterest marketing plan.

The steady growth seen in the graph below indicates that the strategies implemented by Cathy Heflin, LLC were effective in attracting and engaging users on Pinterest. By optimizing Porche & Co.’s account, applying relevant SEO, and creating high-quality pins, Cathy Heflin, LLC was able to increase Porche & Co.’s visibility on the platform and drive more traffic to their website.

Image demonstrating growth in Outbound Clicks to website due to custom strategy created by Pinterest Expert Cathy Heflin.

Views of Content on Pinterest Increased 1,465%

Porche & Co.’s content views on Pinterest increased from 230,000 to 3,600,000 views per month. This is a significant increase that demonstrates the power of a customized Pinterest marketing strategy.

The steady growth seen in the graph below indicates that the strategies implemented by Cathy Heflin, LLC were effective in ensuring the Pinterest algorithm understood the content we are pinning so that it could show it to the right audience. This audience in turn engaged with the content through clicks, saves, and visits to the website which further informed Pinterest of the quality of the content.

Image demonstrating growth in Pin Impressions due to custom strategy created by Pinterest Expert Cathy Heflin.

Pin Clicks Increased 1,754%

Pin Clicks of Porche & Co. content on Pinterest have increased from 8,900 to over 165,000 pin clicks of content each month. This indicates that our Pinterest Strategies were effective in encouraging Pinterest users to interact with Porche & Co.’s content, driving more traffic to their website and potentially increasing their sales and revenue.

In the graph below, you can see the steady growth our Pinterest strategies helped build over the year.

Image demonstrating growth in Pin Clicks due to custom strategy created by Pinterest Expert Cathy Heflin.

Saves Increased 1,404%

Saves of Porche & Co. content on Pinterest have increased from 1,250 saves to over 18,800 saves of content on Pinterest each month.

The steady growth seen in the graph below indicates that the strategies implemented by Cathy Heflin, LLC were effective in capturing the attention of Pinterest users and encouraging them to engage with Porche & Co.’s content by saving their pins. This not only increases Porche & Co.’s visibility on the platform but also serves as a point of social proof as users save content they find inspirational or valuable.

Image demonstrating growth in Pin Saves due to custom strategy created by Pinterest Expert Cathy Heflin.

How can other businesses have success on Pinterest like Porche & Co.?

Success on Pinterest isn’t as simple as adding pins to an account. It is a combination of factors that all come together to create a successful Pinterest Marketing Strategy. Cathy Heflin, LLC creates a customized Pinterest Strategy for each of our clients. This strategy includes:

Consistent and relevant content is key to keeping your audience engaged and interested in your brand. Porche & Co. has an active blog where each week they share their expertise on a variety of trending topics in their niche. This fresh, relevant content allows Cathy Heflin, LLC to continually add new, relevant pins to Pinterest.
Custom keyword and trend research will help you stay on top of current trends and ensure your content is being seen by the right people. Cathy Heflin, LLC continually analyzes current trending topics and keywords and applies them to the information we are sharing on Pinterest. We also share trends with Porche & Co. to help them plan trending, relevant content.
An optimized Pinterest account and fully optimized pins are also important to ensure that your content is easily searchable and visually appealing to users. Cathy Heflin, LLC keeps the Pinterest Account fully optimized with current relevant keywords, boards, and settings and creates eye-catching, keyword-rich pins for Porche & Co. content. We use a combination of standard and idea pins to ensure we are providing variety to viewers.
Following Current Best Practices on the Platform is a key factor for success on Pinterest. Best practices change on all platforms so it’s important to stay abreast of and apply the current best practices in your work on any platform. Old strategies and tactics will not work. Cathy Heflin, LLC stays on top of best practices and trends so that all of our clients are receiving the most relevant and effective strategies.

Cathy Heflin, LLC's customized approach to Pinterest marketing for Porche & Co. demonstrates the importance of tailoring a strategy to the specific needs and goals of a business. With this strategy, Cathy Heflin, LLC was able to help Porche & Co. achieve significant growth in engagement, views, and pin clicks on the platform as well as a significant increase in visits to Porche & Co.’s website.

Conclusion

Porche & Co.'s partnership with Cathy Heflin, LLC has been a success, resulting in an increase in all key metrics from Pinterest. By developing a customized Pinterest marketing strategy and thoughtfully executing it, Cathy Heflin, LLC has helped Porche & Co. achieve their goals on the platform and attract new clients who are interested in their virtual design services, increasing their email subscribers and sending more traffic to their LTK (where they earn affiliate income).

Overall, businesses can learn from this case study that a successful Pinterest marketing strategy involves a combination of factors and requires a customized approach to fit the needs of each business in its individual niche. Working with experts who have the knowledge and experience to execute the strategy effectively can make a significant impact on a business's success on Pinterest.

If you are considering adding Pinterest to the marketing strategy for your business, we invite you to reach out HERE for more information about our services. We would be happy to help you achieve your goals and reach a new audience of searchers and shoppers on Pinterest.

Cathy Heflin, LLC offers Organic and Paid Ads Pinterest Management as well as stand-alone Strategy and Setup Intensives.