How to Create Eye-Catching Product Pins for Your E-commerce Brand

Pinterest is an ideal platform for e-commerce businesses to showcase their products and drive traffic to their websites and shops. However, with so many brands competing for attention, it's important to make sure that your product pins stand out from the crowd. In this blog post, I will share some tips and best practices on how to create eye-catching product pins for your e-commerce brand.

Tips for Creating Optimized Pinterest Pins for E-Commerce

Use High-Quality Images

One of the most important aspects of creating an eye-catching product pin is using high-quality images. The image is the first thing that users will see when they come across your pin, so it needs to be visually appealing and engaging. Make sure to use high-quality images that showcase your product in the best possible light. Use a clean, uncluttered background to help your product stand out.

Text Overlay and Calls to Action

When creating pins, include some text overlay and a great call to action. Using a keyword-rich text overlay will inform Pinterest and searchers about what to expect when they click the pin. A great call to action will encourage engagement on the pin. Try Shop Now, Try Now, Click for Info, etc.

Optimize Your Image Size

Pinterest recommends using images that are 1000 pixels by 1500 pixels (a 2:3 aspect ratio). This will ensure that your images are displayed at the optimal size on both desktop and mobile devices. Using the correct image size will also help your pins appear higher in search results.

Create a Variety of Pins

Try a mix of pin styles for your products. A mix of image only (with branding), collage pins, static pins with text overlay, and video pins allows a nice variety for viewers. You never know what is going to appeal to someone so it’s a great idea to try different things. If a particular style of pin works well for your brand, make more of those.

Use Descriptive and Keyword-Rich Pin Titles

Your pin title is another important aspect of creating a successful product pin. Use descriptive and keyword-rich titles that accurately reflect your product and make it easy for users to find your pin in search results. Use specific keywords related to your product to increase the chances of your pin appearing in relevant search results. When writing your pin titles, think about what someone would type in the search bar when looking for what you offer.

Write Detailed and Engaging Pin Descriptions

In addition to your pin title, your pin description is another opportunity to provide additional information about your product and increase engagement. Write detailed and engaging pin descriptions that provide context and showcase the benefits of your product. Use relevant keywords to make it easy for users to find your pin in search results. Finally, include a call to action, such as "Shop Now" or "Learn More," to encourage users to engage with your pin and visit your e-commerce site.

Product Catalog Updates

If your product catalog is connected to Pinterest, it will update each day with the latest data about your products. This information keeps your product pins current. Be sure to use relevant keywords in your product titles and descriptions from your shop. If you haven’t added your catalog to Pinterest yet, I suggest you try it. It’s a great way to increase our reach on Pinterest.

Create Multiple Pins for Each Product

Creating multiple pins for each product can increase the chances of your pins appearing in search results and increase engagement. Try creating pins with different images, text overlay, calls to action titles, and descriptions to see which perform best. You can also create pins that highlight different features or uses for your product to appeal to a wider audience.

What Type of Product Pins Can E-Commerce Shops Pin?

• Products
  In addition to the product pins from your catalog on Pinterest, create optimized product pins. When creating these pins, show your product from different views.  Potential customers want to see exactly what they are getting when they purchase your product. 

• Lifestyle Oriented Pins

  Be sure to include lifestyle photos of your products when creating optimized pins. Shoppers want to see the product in person and imagine what it would be like in their own life.

• Video Pins

  Showcase your products in Video. Show them in use.  Show viewers how to use the product and what it looks like in real life.  Video is extremely popular on Pinterest.  Video provides an eye-catching format that will help people stop and look.

• Round Ups

  Round-up Pins are a great way to show several of your products at one time. You can link to a particular collection of products or a single product.

• Gift Guides

  Gift Guides are an excellent way to assist Pinterest users in their gift-buying journey. Your goods, or a combination of yours and complementary products, can be used in gift guides.

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Conclusion

Creating eye-catching product pins is essential for e-commerce success on Pinterest. By following the tips here, you can create product pins that stand out from the competition and drive traffic to your e-commerce site. With a little time and effort, you can create a strong presence on Pinterest and reach a wider audience of potential customers.