Why an Online Shop’s Application may be declined by Pinterest’s Verified Merchant Program?
It happens…sometimes e-commerce businesses are not accepted the first time they apply to the Pinterest Verified Merchant Program. But it’s something we can fix. Remember how I talked about the Merchant Guidelines?
Welcome to Part 4 of my blog mini-series about Pinterest’s Verified Merchant Program. In this blog, we are going to review WHY e-Commerce brands may be declined in their attempt to become a Pinterest Verified Merchant.
(You can find links to the rest of the mini-series blogs at the bottom of this post↓)
If you aren’t Accepted to the Verified Merchant Program
If you aren’t accepted, it’s time to go back and double-check all of Pinterest’s Merchant Guidelines. I am including a few things to review. These are items I have seen brands need to fix. Remember, Pinterest wants your shoppers to have a positive user experience. This means your shop website must be up to date and easy for shoppers to navigate.
Check your product descriptions (are they clear, are you giving enough detail, do you have spelling errors)
Is your returns policy clear and easy for the customer to understand? You should have this in a place on your site that is easy to access.
Are your products up to date with inventory
Are the images on your site clear?
Do your Social Media Buttons work correctly? Are your Social Media Accounts active? If not, don’t put the icons on your shop until they can be clicked and successfully take someone to your social media.
Is your shipping policy clear and easy to understand? You should have this in a place on your site that is easy to access.
Is your shop site claimed on your Pinterest Account? Your claimed domain needs to match your shop website.
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My experience is that most of the time, the reason a business isn’t accepted to the Verified Merchant Program is that they haven’t carefully reviewed and updated their shop to meet the guidelines. If you are turned down, go back and review the steps above and the guidelines. And then, try again!
Note: If you are not making progress and believe you have met the requirements, do not hesitate to reach out to Pinterest Help.
I really believe it is worth a try! Pinterest is becoming more user-friendly for Online Shops and I believed the Verified Merchant Status will help online shops grow even more! With over 400 Million active users on Pinterest, you want your shop to be there too, so those users can find you!
Are you ready to dive in and set up shop on Pinterest but need help to get started? CLICK HERE to set up a Discovery Call so we can discuss how I can help.
Links to Verified Merchant Blog Series:
Part 1: What is the Pinterest Verified Merchant Program CLICK HERE
Part 2: Why Online Shops Should Apply to the Pinterest Verified Merchant Program CLICK HERE
Part 3: How to Apply to the Pinterest Verified Merchant Program CLICK HERE