The Pinterest Trends Tool - How to Use it for Keyword Research and Content Planning
The Pinterest Trends tool is a free, easy-to-use resource for researching keywords and trending topics on Pinterest. In this blog, I share how to use the Pinterest Trends Tool to find keywords for your business and plan content around trending topics.
If you are like me, finding a way to do tasks quickly and efficiently is always welcome. The Pinterest Trends tool gives you an inside peek into the words and phrases Pinterest users are using to find answers to questions and products to buy. So, dig in and try this tool as you research your keywords and plan your upcoming content.
What Is the Pinterest Trends Tool?
The Pinterest Trends tool is a keyword tool that helps you see what people are searching for, the words and phrases they are using in search, and when they are searching for it. To use the trends tool, you simply open the tool on Pinterest (under Analytics in the menu bar), type in a keyword or search term and see what Pinterest tells you about that word or phrase.
Currently, the trends tool is available for the United States, United Kingdom, and Canada. My guess is you can expect to see this expand over time.
How Does It Work?
The Pinterest Trends tool is easy to use. It is available right on Pinterest (under Analytics on the menu bar). Type in a word or phrase that you would like to research and Pinterest will show you suggested related terms and a graph of how the word or phrase trends over time.
How Should I Use It?
The Trends tool is a great way to research keywords for your business. When you type in a word or phrase, the Trends tool will suggest related keywords, will show you what is most popular via a graph, and will show you when that word or phrase is most popular over the year. Read below for more details.
How to Use the Pinterest Trends Tool
It's so easy to use! Start by adding your search term and look for all of the following information:
See Data Based on Specific Countries
Pinterest offers Trends Tool data for the United States, United Kingdom, and Canada. Search words and phrases in each of these countries to compare and gather data for your business. Simply select the country you are interested in researching.
The Trends Tool shares a view of a year's trends for your search
The Pinterest Trends Tool shows you a full year of search data. So, when you search for a term, you will see how that topic trended for a full year. This is a great feature because you are able to see and plan your content around when that topic starts trending and when it peaks in popularity.
Compare up to 4 Search Terms
The Trends Tool allows you to compare up to 4 search terms at once on the graph. This will help you visualize exactly which term is most popular relative to other similar search terms. This will help inform you about your keywords, which is best to use, and when they are popular.
Get Suggestions for Related Keywords
The Trends Tool is an amazing way to find related keywords. When you type in a term, you will immediately see a list of suggested related terms. Once you hit enter, you will also see popular related terms across the bottom of the graph.
See Popular Pins
Below the graph and suggested keywords, Pinterest will show you related popular pins for the term you are researching. These pins are great for inspiring your content.
How to Use the Pinterest Trends Tool for Keyword Research
The Trends Tool is an amazing resource for keyword research. Use the Trends Tool to explore the keywords that are most searched on Pinterest for your niche. When you search a particular term, Pinterest will immediately suggest a list of related terms (these are your keyword suggestions). And once you hit return, Pinterest will show you the most popular related search terms and phrases for the word you searched. It is really great insight into the terms searchers are using on Pinterest. Use these terms in your content and on your Pins for better results in search.
How to Use the Pinterest Trends tool for Content Planning
The Trends Tool is also a great way to plan your content. Not only will it assist you with your keywords, but it will also inform you about when searchers are looking for specific content topics. For example, if you offer content for the Christmas holiday season, you will see on the Pinterest Trends Tool graph that searches actually start in July for this topic and grow over the following months. This is an amazing way to plan ahead and know when you should start creating content. Tip, it's probably earlier than you think.
Conclusion
The Pinterest Trends tool is a great resource for researching keywords for your business and niche. It is also a useful planning tool for content. Watch trends to help plan upcoming blog posts, podcast episodes, YouTube videos, or any content you are planning.
For more information about finding and using keywords for your business, you can read the following blogs.