4 Ways to Make Money on Pinterest
In this blog, we are sharing tips on how to make money on Pinterest. There are quite a few ways brands and individuals are monetizing Pinterest. It’s a great idea. With over 400 million active users each month, Pinterest is a great place to share your content and products. Keep reading to learn our 4 recommended ways to make money on Pinterest.
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Pinterest for E-Commerce Shops
If you spend time on Pinterest, you have likely noticed all of the shops that are sharing their products and product catalogs on Pinterest. Keep in mind, shops are selling both Physical and Digital Products.
Shops know that diversifying their business’ visibility and marketing efforts is very smart for growth. And, Pinterest is increasingly becoming a place where e-commerce brands are adding their content and products.
When quickly browsing Pinterest you will see pins for all sorts of products including bathroom fixtures, artwork, bullet journals, marketing courses, dresses, gardening supplies, books, athletic equipment, and really anything you can think of. And with all of those searches on Pinterest each month, it makes sense for shops to add their products to the mix.
Here are a few ways Online shops are amplifying their results on Pinterest:
Verified Merchant - They are joining the Verified Merchant Program. E-Commerce Shops receive a blue “verified” check on their profile which shows shoppers they have been reviewed and approved as a trusted seller by Pinterest. As a Verified Merchant, brands will typically experience greater distribution of their product pins as well. We share lots of details about the Verified Merchant Program in several of our blogs.
Product Catalog - E-Commerce brands can add a product catalog to Pinterest. This allows you to have a feed of product pins from your shop added to Pinterest each day.
Collections and Product Tagging - When adding blog pins or collection pins you are able to tag specific products in your store. It is an easy way to make standard pins shoppable.
Idea Pin Product Tagging - When creating idea pins for your content, online shops can add product tags that help shoppers purchase the items that are shared in the idea pin.
Pinterest Ads - Pinterest Ads are a great tool for e-commerce shop marketing giving shop owners the options to send traffic to their website, drive conversion and grow brand awareness.
2. Affiliate Marketing
Affiliate marketing is a great way to earn additional income. Many influencers and content creators use affiliate marketing a part of their overall business plan.
What is Affiliate Marketing? Individuals become an affiliate for a product or brand that they like. They create content around the product, tag the product on pins or include the product link in their content, and when someone uses that affiliate link to make a purchase, the individual receives a commission from sales related to the products.
Pinterest is an amazing way to grow Affiliate income. With so many searches on the platform each month by an audience that is ready to buy, Pinterest is the perfect place to drive interest in your suggested products. There are two ways to use your affiliate links on Pinterest.
Direct from Pinterest to Product Site: In this case, creators will create pins that are linked directly to the product site. When someone sees and clicks the pin, they are taken directly to the product where they can make a purchase. When they make the purchase, the creator receives a commission. There are only certain affiliate links that are permitted to do this. At this time those are Amazon, Shopstyle Collective (which is also Like to Know or shopLTK), and Rakuten.
Direct to your website: In this case, marketers are creating content on their website that leads viewers to the affiliate product. For example, a home decor blogger may create a blog about how to style a coffee table. The blogger will then offer suggested products to use (usually they are pictured in the blog) and will link to those products using their affiliate link to shop for the product. When they make the purchase, the creator receives a commission. Creators create pins leading to the blog post. We prefer this method as it helps invite searchers to your website where they can get to know you and your brand. This will create trust and ideally will lead to a longer-term relationship with that individual.
3. Blogging to Earn Money
Blogging is probably the most well-known way that brands, influencers, and e-commerce brands are monetizing their Pinterest Marketing efforts. Bloggers create content about their specialty or niche and then share pins that lead to their blogs.
Bloggers can monetize their blog in many ways including using affiliate links as we discussed above and adding pop-up ads to their sites.
Pinterest works so well for Bloggers since it is a place where people go to search for ideas and inspiration. They are often planning their next project and looking for tips and answers to questions. By creating content that is helping individuals do these things, bloggers can invite people into their world, with Pins, where they are then presented with the opportunity to purchase a product the blogger is earning a commission for.
4. Selling your Services
If you are a service provider, Pinterest is a great place to introduce yourself to a new audience. Searchers are looking for answers to questions and solutions to issues as well as products to buy. If you are offering a service that solves someone’s need, you can create pins to invite those people to get to know you and how you can help.
A few ways you can use Pinterest as a Service Provider:
Share Your Services
Share free content such as a blog, podcast, and YouTube videos. This is a great way to invite cold traffic to your website to get to know you.
Offer freebies and opt-ins. Pinterest is an amazing way to grow your email list. Once on your list, you have the opportunity to nurture this relationship.
Conclusion
Pinterest is a powerful platform for earning income and monetizing your marketing efforts. Businesses have multiple opportunities to earn money on Pinterest as outlined here. Try adding one or more of these options to your work on Pinterest. You will love the results.