If you're using Pinterest to market your e-commerce business, product tagging is a feature you don't want to overlook!
Pinterest allows you to tag products directly to your Pins, making it easier for people to discover and shop the products you're featuring.
And the best part? You can use product tags on your organic Pins, too. You don't need to run Pinterest Ads to take advantage of this feature!
Let's look at why product tagging is valuable and how to get started.
What Is Product Tagging on Pinterest?
Product tagging allows you to connect specific products to your Pinterest Pins.
For example, imagine you own a home decor business and create a beautiful lifestyle Pin featuring several products from your shop.
Instead of linking to just one product, you can tag individual products featured in the image, giving shoppers an easy way to explore the items they're interested in.
Pinterest can display these tagged products underneath or alongside your Pin (Pinterest changes this location often 🤦♀️), making it easier for people to go from finding inspiration to shopping your products.
Why Should You Tag Products on Your Pinterest Pins?
Pinterest is a platform where people come to discover ideas, find inspiration, and shop for products.
And product tagging gives e-commerce businesses another opportunity to connect that inspiration with a purchase!
Here are a few reasons I recommend using product tags:
1. Make your Pins more shoppable.
When someone discovers a Pin featuring your products, product tags give them an additional way to explore and shop those items without having to search for them on your website.
2. Showcase multiple products in one Pin.
This is especially valuable for lifestyle images, styled product photos, and collages. You can feature several products in one Pin and give shoppers a way to explore each item individually.
3. Help Pinterest feature your own products.
Pinterest may display shopping recommendations alongside your Pins, including products from other businesses.
By tagging your own products, you're giving Pinterest specific products to feature in those shopping spaces.
While Pinterest ultimately determines what appears, tagging your own products can help give your products a more prominent place in the shopping experience.
4. Create a better shopping experience.
Product tagging helps shoppers find the specific items that caught their attention, making the path from inspiration to purchase a little easier.
And that's always a good thing!
How to Add Product Tags to Your Pinterest Pins
You can add product tags when creating a new Pin or to an existing Pin.
Here's how to get started using Pinterest on your desktop:
Log in to your Pinterest business account.
Select Create Pin and upload your image or video.
Look for the Add products option.
Search for an existing product on Pinterest or select Use a link to enter a direct product URL.
Select the products you want to feature and finish creating your Pin.
You can also add product tags to existing Pins by opening the Pin's editing options and selecting Add products.
If you're using Pinterest on your mobile device, you'll find product tagging options as you create or edit your Pins. The exact steps may look a little different depending on your device.
Pinterest updates its features from time to time, so you can always reference Pinterest's current product tagging instructions.
Here’s how…
Where Do Tagged Products Appear?
When you tag products on a Pin, Pinterest can display those products in the shopping area associated with that Pin.
Shoppers may see the products underneath or alongside your original Pin, where they can select an item to learn more and visit the retailer's website.
This is especially useful when your Pin features multiple products or shows how your products can be used together.
What About Pinterest Shopping Recommendations?
You may have noticed that Pinterest sometimes recommends similar products alongside your Pins, including products from other retailers.
This is one reason I encourage businesses to explore product tagging!
Rather than relying entirely on Pinterest to suggest similar products, you can tag the specific products you want shoppers to discover.
Wondering whether you should turn off Pinterest's shopping recommendations altogether?
I've written another blog explaining how shopping recommendations work and whether turning them off makes sense for your business.
Read: How to Turn Off Shopping Recommendations on Pinterest (And Should You?)
Final Thoughts
If you're selling products on Pinterest, product tagging is a simple feature worth exploring.
It's another way to showcase your products, make your Pins more shoppable, and help people discover exactly what you're selling.
And remember, you don't need to tag every single Pin! Think about where product tagging makes sense, especially when you're featuring multiple products or creating inspirational lifestyle content.
Happy Pinning!