The Best Trick for Finding New Content Topics: The Pinterest Trends Tool
Are you ever feeling stumped about what to write in your blog, or chat about on your podcast or IG Reels? Sometimes it feels like you have covered every topic in your niche and you just can’t think of another idea!
I am going to share my best trick for finding content topics that are on trend. These are the topics your audience is either searching about….or will be soon.
So, what’s the big trick?…using Pinterest Trends!
If you are like me, finding a way to do tasks quickly and efficiently is always welcome. The Pinterest Trends tool gives you an inside peek into the words and phrases Pinterest users are using to plan an upcoming project, to find answers to questions, and research products to buy. So, why not use the same tool people are using to find what they want? Dig in and research your keywords, and plan your upcoming content that meets searchers’ needs. In this blog, I share how to use the Pinterest Trends Tool to find keywords for your business and plan content around trending topics.
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What Is the Pinterest Trends Tool?
Pinterest Trends is a dynamic, free, and easy-to-use resource for researching keywords and trending topics on Pinterest. The Pinterest Trends tool is a keyword tool that helps you see what people are searching for, the words and phrases they are using in search, and when (time of year) they are searching for it. To use the trends tool, you simply open the tool on Pinterest (under Analytics in the menu bar), type in a keyword or search term, and see what Pinterest tells you about that word or phrase.
How Does It Work?
The Trends Tool is an amazing resource for keyword research. Use the Trends Tool to explore the keywords that are most searched on Pinterest for your niche. When you search a particular term, Pinterest will immediately suggest a list of related terms (these are your keyword suggestions). And once you hit return, Pinterest will show you the most popular related search terms and phrases for the word you searched. It is really great insight into the terms searchers are using on Pinterest. Use these terms as main topics for content, in your content and on your Pins for better results in search.
I entered the search term “wedding decor” and this is the result I see. Note the graph shows when (time fo year) the term trends and also see the suggested related terms below. These are great Keywords and content topics.
Want even more info? Skip the first search section and scroll down a little…you will find a gold mine!
First, you will see trends in your country that match your pins. See the keywords below, and the percent of increase in search.
Then, Pinterest will share trending topics either by country (set your country at the top of the page) or for your audience (if you have a large enough audience/engagement).
Finally, when you scroll to the bottom, you will find an area where you can search based on a variety of filters. Search for growing trends, yearly trends, seasonal trends, and monthly trends. Then search further by interest, keyword, age, and gender. You will see all of the related trends in a comprehensive graph. (below). Add any combination of filters you like to find the current trending keywords. THESE are the terms you should consider in your content. For example, looking at the graph below, for a wedding blogger, a great blog post would be about classy elegant wedding dresses, burnt orange and sage green weddings, or Mexican modern weddings. OR, looking above at the interest for a home decor account, a great blog topic would be modern organic bathroom or modern teen boy bedroom. These are topics this audience is currently searching.
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A Few Details
See Data Based on Specific Countries
Pinterest offers Trends Tool data for 18 different countries at the time of this post. Search words and phrases in each of these countries to compare and gather data for your business. Simply select the country you are interested in researching.
The Pinterest Trends Tool shares a view of a year's trends for your search
The Pinterest Trends Tool shows you a full year of search data. So, when you search for a term, you will see how that topic trended for a full year. This is a great feature because you can see and plan your content around when that topic starts trending and when it peaks in popularity.
On the Top Search Bar in Pinterest Trends, Compare up to 4 Search Terms
The Trends Tool basic search (the first search you see at the top of the page) allows you to compare up to 4 search terms at once on the graph. This will help you visualize exactly which term is most popular relative to other similar search terms. This will help inform you about your keywords, which is best to use, and when they are popular.
Get Suggestions for Related Keywords
The Trends Tool is an amazing way to find related keywords. When you type in a term, you will immediately see a list of suggested related terms. Once you hit enter, you will also see popular related terms across the bottom of the graph.
See Popular Pins on Pinterest
Below the graph and suggested keywords, Pinterest will show you related popular pins for the term you are researching. These pins are great for inspiring your content.
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How to Use the Pinterest Trends tool for Content Planning
As I said above, if you are feeling stumped for content ideas, the Pinterest trends tool is a great way to plan your content. Grab one of the main ideas you find in trends and write a post about it.
Trends will also help you know WHEN to publish and pin content. Not only will it assist you with your keywords, but it will also inform you about when searchers are looking for specific content topics. For example, if you offer content for the Christmas holiday season, you will see on the Pinterest Trends Tool graph that searches start in July for this topic and grow over the following months. This is an amazing way to plan ahead and know when you should start creating content. Tip, it's probably earlier than you think.
Conclusion
The Pinterest Trends tool is a great resource for researching content ideas and keywords for your business and niche. Watch trends to help plan upcoming blog posts, podcast episodes, YouTube videos, or any content you are planning.
For more information about finding and using keywords for your business, you can read the following blogs.