Pinterest Ads Management
Drive qualified traffic, generate leads, and increase sales with a Pinterest advertising strategy built around your business goals.
Pinterest ads can help you reach new audiences and move potential customers toward the next step in their journey. I develop, manage, and optimize your Pinterest ad campaigns based on your goals, audience, offer, and the actions that matter most to your business.
Why Pinterest Ads?
Pinterest ads work differently than other platforms.
People come to Pinterest already searching for ideas, products, and solutions. Pinterest ads allow you to reach people while they're actively discovering, researching, planning, and deciding what to do or buy next.
With the right strategy, Pinterest ads can:
✔️ Drive qualified traffic to your website
✔️ Grow your email list and generate leads
✔️ Increase product and service discovery
✔️ Drive conversions and sales
✔️ Retarget people who have already shown interest in your business
✔️ Work alongside your organic Pinterest strategy
What This Looks Like
Pinterest ads are not a one-time setup.
They require:
👉 Ongoing optimization
👉 Strategic testing
👉 Thoughtful campaign structure
I don't just “run ads.” I develop and manage your Pinterest advertising strategy, then continually test, optimize, and make adjustments based on performance, data, and your business goals.
Ad Management Packages
Pinterest Ads Management: Starter
Starting at $1,200/month + Ad Spend
For businesses running a focused Pinterest advertising strategy without the need for a complex, multi-campaign funnel.
Includes:
Campaign setup and structure
Keyword and/or audience targeting
Management of up to 1–2 campaigns
Ongoing optimization and performance adjustments
Creative testing and recommendations
Monthly reporting with key performance metrics
Best for:
Businesses that want to use Pinterest ads strategically with a focused goal, offer, or campaign.
Recommended:
Include Organic Management at + $797 USD per month.
Pinterest Ads Management: Full Funnel
Starting at $2,000/month + Ad Spend
For businesses that need a more advanced Pinterest advertising strategy using multiple campaigns, audiences, or stages of the customer journey.
Includes:
Full-funnel Pinterest advertising strategy
Prospecting and retargeting campaigns
Advanced keyword and audience targeting
Ongoing campaign optimization and performance management
Creative testing strategy with new ads launched regularly
Budget allocation and scaling decisions
Conversion and performance tracking
Monthly reporting with insights and next-step recommendations
Best for:
Businesses investing in a longer-term Pinterest advertising strategy with multiple audiences, campaign goals, or stages of the customer journey
Recommended:
Include Organic Management at + $797 USD per month.
How Organic + Ads Work Together
Organic builds visibility and supports long-term discovery.
Ads allow you to strategically reach new and returning audiences
based on specific business goals.
For most businesses, organic and paid Pinterest work best together. When I manage both, I can align your content, keywords, audiences, creative, and advertising strategy so each part supports the larger Pinterest plan.
Already working with me for Organic Pinterest Management or have an established organic strategy in place? Ads can also be added to create a more integrated Pinterest strategy.
Is This Right For You?
Pinterest Ads Management is a great fit if you:
✔️ Want Pinterest ads professionally managed for you
✔️ Have a clear product, service, offer, or lead generation goal
✔️ Are ready to invest in both advertising and ongoing ads management
✔️ Want a strategic, long-term approach rather than a one-time campaign setup
✔️ Value ongoing testing, optimization, and data-driven decisions
✔️ Want an experienced Pinterest Ads Strategist making campaign decisions with you
Ad Spend
Ad spend is paid directly to Pinterest and is separate from management fees.
Recommended budgets vary based on your goals, but most businesses start with a minimum monthly ad spend to generate meaningful data and results.
Let's talk about your goals and whether Pinterest Ads Management is the right fit for your business.
Looking for a different level of Pinterest Ads support?
If you plan to manage your own campaigns but want expert guidance, explore Pinterest Ads Consulting. Or, if you want to learn how to build and manage Pinterest ad campaigns yourself, learn more about The Pinterest Ads Intensive.